If you should go down to the Zoo today ...


Standing in front of one of the display cages at The Zoo, Herman chats with a salesman (left) and his personal manager, Charlie Silverman. 		 


      Peter Noone's New York men's boutique, The Zoo, opened last week with a party attended by pop personalities like Noel Redding, all three members of Mortimer, and Lord Sutch.
      Co-owned by designer Steve Lyons, The Zoo sells it's London imports and Lyons originals in a simulated zoo setting. Fake tropical greenery, cages for displaying clothes and plastic grass floor covering carry out the motif for the male animal.
      The Zoo is located at 243 E. 60th Street in New York and will be open from 11 a.m. to 11 p.m. Prices for the clothes will be moderate and rock groups can have outfits custom made for them at The Zoo.

THE lead man of the Hermits greets one of the caged paper animals in his Zoo.
Customers at The Zoo are welcomed by a smiling Herman, standing under the colorful paper foliage at the entrance to his boutique.


Steve Lyons, designer and co-owner of The Zoo with Herman, shows the singer the black vinyl suit he designed.

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