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Never let it be said that Herman and his management are not smart people. The figures for the last six dates on their American tour are in and they clearly show Herman pulling in the green stuff. In Tulsa, the Hermits brought in a $29,000 gross; Little Rock showed a gross of $29,000; Dallas was a sell-out with a $41,000 gross and $20,000 guarantee for the group; Corpus Christi turned up a gross of $25,000 and in Jackson, Mississippi 3,000 fans were turned away at the gate with a $41,000 gross and $23,000 for the Hermits. The unique part of the Herman's Hermits tour is that they are working on a considerably lower guarantee than most of the other big British groups but are consistently going into percentages based on ticket sales. The result is that they earn as much money but play to packed houses. This '66 summer season has been rather hard on some promoters who have signed big name artists with huge guarantees only to have the group playing to empty houses. This, of course, means that the promoter has paid out top prices for the group but has failed to reciprocate at the gate. In other words, he's lost a pile. Herman, on the other hand, does not demand a large guarantee. He relies on his drawing power by taking a certain percentage at the gate. Therefore, if he fails to draw he loses and not the promoter. |
 But Herman's drawing power is such that he doesn't often lose! Last year he broke twelve house records and earned over two million dollars in the U.S. This year, with a multi-million dollar MGM movie contract in his pocket, an unbroken string of hit records and a highly successful Stateside tour Herman and his Hermits have already passed the two million mark. |
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